Niche Tourism





COURSE GOALS: The goal of this course is to provide students with an opportunity to learn about different types of niche tourism and how to use these concepts as a mechanism for sustainable community development. Course topics were chosen to create a strong foundation of tourism-related knowledge and practice among those working in the tourism field and/or hoping to work in the tourism field.

COURSE OBJECTIVES: Upon successful completion of this course, students should be able to:

1. Define characteristics of tourism, tourists, and the complexity of the tourism system

2. Demonstrate an understanding of the role quality service and experience play in the overall tourism offering.

3. Examine sustainable tourism as community and economic development  Describe the importance of research in tourism.

4. Explore various niches related to sustainable tourism.

5. Demonstrate an understanding and make a connection between course discussions, content, and assignments to businesses, personal experiences, and/or career goals.


PRT 595 was one of my favorite courses. Each week was filled with interesting and thought provoking material.  Week one gave me an introduction to tourism’s impact and importance in the worlds economy. It was particularly interesting to learn that North Carolina was the the 6th most visited U.S. State and that it supported 197,690 jobs.  NCtourism

I enjoyed learning the characteristics and complexity of the tourism industry.  Before taking this class I had never differentiated between different type of tourism and tourist.   The discussion boards required three responses, each required a critical analysis of the weekly readings and the ability to articulate the key points of the assigned readings.   The weekly Discussion boards required that the class make a connection , between course discussions, content and our personal experiences and careers. A major focus of the course was tourism’s relationship to sustainability.  The picture of the three legged stool representing sustainability gave me a visual image of how tourism can aid in community ,environmental, and economic development. It was fun to explore various niches and learn about their popularity and origins. For are final paper presentation each class member presented a a 3-5 minute post summarizing their niche/paper. Some of the niche’s I found most interesting were Dark Tourism, Genocide Tourism, and Olympic Tourism.stool






Primary Artifact Caption: Title: BeerTourismPRT595 (1)

Author: Ameer K. Edwards Sr. Date:February 20, 2016. Importance: This was my submission for the Final Paper assignment in PRT 595. This Artifact includes  a condensed literature review and a summary  of two examples of Beer Tourism 1 from the U.S. and 1 international.


As I began my research for this paper I sought to find the social,economic, and environmental impacts, the beer tourism industry had in North Carolina and Canada. The content of the paper gave me the opportunities to incorporate the concepts taught by Dr. Rich during the semester.I started off my paper identifying  the characteristics and historical background of beer tourism. Beer tourism is not people drinking beer on vacation. Beer tourism is geared towards marketing breweries as tourist destinations, and attracting tourist whose primary motivation is to visit a brewery,beer festival, or beer show. As I delved into the research I realized the role of quality service and the environment play in creating an experience that is unique and appealing. I choose beer tourism because of beers role in bringing people together from different cultures and backgrounds. Enjoying a cold beer is as american as baseball and apple pie.

As a future Parks and Recreation professional it will be important to understand the role of collaboration in providing the best possible experience for the communities I serve. In Canada breweries work together to enhance the visitor experience in the form or the Ale Trail in SW Canada. In parks and recreation its important to engage numerous different entities such as local businesses, schools, civic organizations, and local governments to maximize the effectiveness and sustainability of Parks,Recreation,Tourism and Sports organizations. I read over 12 articles and 100’s of pages in preparing  to write my paper. The research gave me a greater understanding of the need to create tourism experiences that are socially,environmentally, economically sustainable.