Strategic Marketing Management

Strategic Marketing Management

Primary Artifact: Title: NCCU Eagles Summer Basketball Camp Final Author: Ameer K. Edwards, February 24, 2015

nccu eagles

Importance: This Artifact gave me the chance to apply the knowledge of concepts  I learned  over the course of the semester in the areas of marketing goals, tactics, strategies, budgets, implementations, and controls. As a future Parks and Recreation professional it will be important to be able to identify my target market, as well as knowing the strengths and weaknesses of my organization. Basketball camps in the triangle area face competition from numerous outside entities such as skills camps, and other camps including UNC,NC State, and Duke . Completing this artifact gave me ideas for marketing strategies and tactics I believe will help me and my future employer


This artifact was close to my heart because  of my years spent as a undergraduate at North Carolina Central University(NCCU). As a smaller school and an historically black university (HBCU) NCCU is often looked at as the little brother of the larger universities in the area. Because of the competition from larger universities such as Duke, UNC, and NC State the need for  a strong strategic marketing plan is paramount to sustainability of  NCCU’s Basketball Camp. The staff of the camp was extremely helpful in providing the data I needed to complete this artifact. NCCU understood the need to target campers who were not able to afford other camps in the area and also identify those whose family and friends had a connection to NCCU basketball. Much of the information discussed in the discussion boards during the semester helped in my thought process as I contemplated how to synthesize, analyze, and apply the information I received from  NCCU. This assignment allowed me to evaluate market strategies and tactics as well as have a better understanding of how to create and apply a PRTS marketing plan. As I look for perspective employers I will use what I have learned in this class as well as others to make an educated decision on the best organization for me.

Mission Statement

NCCU Basketball Camp was created to provide kids in the Triangle Area of North Carolina, with the opportunity to acquire the fundamentals of basketball. The Goal is to improve the participants’ basketball fundamentals, teamwork, sportsmanship, and overall fitness level.